According to Copypress (a US-based content marketing business), in 2017, video accounted for 74% of all Internet traffic and this number will increase to 80% by 2019. Accordingly, the future of marketing is based on the recommended video from 2014 is becoming more and more clear. Around the world, there are already millions of people who rely on these tools to get famous and make money. According to The New York Times, every month, about 1.5 billion people go to YouTube to watch videos.
The competition to attract content creators is always present between platforms. In 2016, Facebook spent over $220,000 on YouTube “stars” to produce exclusive content for them. Besides, famous mergers and acquisitions in the world have made the multi-channel digital content market more exciting. For example, Fullscreen sold most of its shares to a joint venture between Chernin Group and AT&T, or Disney spent over $500 million buying Maker.
In that context, DIXO Network Limited founded by young brother La Ngoc Hung – with the mission to maximize the benefits for individuals and brands based on digital platforms such as YouTube, Facebook… – has had many signs. encouraging milestone. After just over 3 years of establishment, DIXO has caught the eye of WebAsia – one of the developed entertainment, production and distribution companies of digital media content.
DIXO has also reached important cooperation agreements with VTM Television (VTM), co-producing quality programs for release on both YouTube and VTM’s own digital content platform. The company also signed with Stars Park, an artist management unit such as Trong Hieu, Rocker Nguyen, etc. to develop a YouTube channel and produce entertainment programs in association with international artists.
In this ecosystem, DIXO plays a supporting role in promoting, publishing, selling and producing videos for online content production units and individuals. Content creators can monetize views across platforms. On the other hand, brands increase brand value and identity based on cooperation with DIXO through KOLs (community influencers). A symbiotic relationship between subjects.
In 2020, DIXO has made a great contribution to bringing Vietnamese celebrities to exchange abroad such as bringing Huynh Cong Dat to perform at Viral Fest Asia, NO Quoc Dong to perform in Hong Kong… Last year This is also the year marking the outstanding growth in both revenue (over 100%) and brand reputation of DIXO when since October 2020, it has reached over 1 billion views/month.
“Your countries have not seen the innovation of the generation of Vietnamese singers, actors and young people in the field of media and entertainment. The examples of Nguyen Dang or Phuoc Thinh will further demonstrate the opportunity for investors to pay more attention”, La Ngoc Hung expected.
However, Hung also emphasized the downsides worth noting in this “smokeless” industry. YouTube has repeatedly been “whispered” when it suggested a lot of videos that were falsified or violent images in children’s games. In 2020, in Vietnam, YouTube was forced to remove 3,000 clips with inappropriate content, while Facebook also had to remove more than 600 fake accounts, smearing individuals and groups…
A special thing of DIXO is that the leadership is mostly 10x generation with openness and creative thinking in the digital economy. No ambition to become a leading multi-channel network (MCN) in Vietnam or rank in the world like the “big guys” in the market like POPS, Yeah1…, this network focuses on promoting more and more Content creators and brands can take advantage of platforms like YouTube to grow their careers and increase brand value.
